AWS for Retail
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AWS for Retail

Born from Retail, Built for Retailers. Driven by a relentless customer obsession, AWS retail cloud solutions empower you to create exceptional experiences built for the future of retail.
Download the retail solution brief

Overview

Driving Retail and Consumer Goods Innovation with Generative AI

Through AWS and AWS Partners, retail and consumer goods companies gain access to enterprise grade security and privacy, cutting edge foundation models, and applications powered by generative artificial intelligence (AI).

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Born from retail, built for retailers

Consumer behaviors and expectations have fundamentally changed, compelling retailers to accelerate digital transformation across the value chain. AWS, born from the most innovative retailer in the world, is the foremost pioneer in cloud services with industry-leading solutions to meet today’s consumer expectations, optimize operations, and improve business insights.

Benefits of AWS for retail

With over two decades of experience developing retail-specific data solutions for Amazon.com, AWS enables you to build a next-generation intelligence and insight engine that helps differentiate your brand, influence customer actions, and increase revenue.
AWS can help you improve IT efficiency, boost store productivity, automate supply chains, and drive continuous innovation with technologies powered by robotics and ML.
Built from an unparalleled legacy of customer obsession, AWS enables retailers to deliver consistent brand experiences across a range of customer touchpoints, including payment, shipping, and search.

Customer stories

We work with the industry’s leading retail companies - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways retail companies are leading their customer journeys with AWS.

  • Amazon.com

    Leading Cloud Innovators: Amazon.com on AWS

    Amazon.com migrated 5,000 databases from Oracle to AWS, cutting its annual database operating costs by more than half and reducing the latency of most critical services by 40 percent. The company leverages Amazon DynamoDB to scale Prime Video and Amazon SageMaker to indentify misplaced inventory.

    Read the story

  • Neiman Marcus

    Neiman Marcus increases new application speed to market by 50%

    Neiman Marcus, a well-known name in luxury retail, built a serverless architecture using AWS Amplify and AWS AppSync to speed up app development time and increase speed-to-market.

    Read the case study | Learn More

  • Morrisons

    Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect

    Morrisons, one of the UK’s largest grocery chains, migrated its contact center to Amazon Connect, enabling it to deliver a new customer experience and become operationally self-sufficient.

    Read the case study | Learn More

  • Petco

    Petco brings convenience and personalization to pet parents with AWS

     

    See how Petco, with 1,500 locations across the US, is using AWS to build innovative microservices, bringing new features to its website and inventing better ways to help pet parents get the products and services they need.

    Read the the blog | Learn More

  • Zalando

    Zalando tracks business performance in near real-time with AWS 

     

    Learn how Zalando, a European online fashion retailer, migrated its SAP systems from an on-premises infrastructure to AWS, and cut IT management time by more than 30%.

    Read the case study | Learn More

Accelerate retail innovation with AWS

Explore retail solution areas to lead your customer’s journey. AWS solutions and services provide value across the entire spectrum of retail IT operations.

Solution areas

Microservices based, API-first, Cloud-native SaaS and Headless (MACH)

A MACH architecture, which stands for Microservices based, API-first, Cloud-native SaaS and Headless (MACH), gives companies a deeper level of agility—allowing them to deliver new features to their customers at speed. This architecture has spread from ecommerce to store systems and is now fundamentally changing the way retailers assemble commerce solutions. Download the AWS ebook on architectural guidance for building composable MACH solutions on AWS.

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MACH graphic

Innovate with key industry partners

Discover purpose-built retail solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and proven customer success in building retail solutions on AWS.

Browse curated solutions for common use cases for the retail industry. Confidently deploy AWS Partner solutions from the AWS Solutions library—designed to help retailers innovate faster and at scale. AWS stands behind these solutions and provides ongoing support for code quality and security.

Browse AWS Retail Solutions

AWS Retail Competency is a program that brings together an unmatched community of retail expert partners to help the industry accelerate digital transformation across the entire enterprise. Validated by AWS, these solutions span all areas of retail, including Customer Engagement, Smart Stores and Digital Commerce, Advanced Retail Data Science, and more.

Find all AWS Retail Competency Partners

AWS Marketplace Retail hub offers a curated list of AWS Partner solutions that can accelerate innovation, optimize operations, and improve business insights. AWS Marketplace helps retailers easily discover, procure, deploy, and manage cloud technology and data management solutions purpose-built for the retail industry.

Explore AWS Marketplace for Retail

This resource hub curates content featuring how our top retail partners enable retailers worldwide to accelerate their digital transformation. Explore articles, blogs, whitepapers, videos, webinars, case studies and more - featuring retail industry partner solutions, and customer success stories. 

Explore AWS Retail Partners content