Elements of Amazon's Day 1 Culture

Inclusive Mental Models:

Empowering Your Employees

Article | 7 min read

Daniel Slater, Worldwide Head, Culture of Innovation, AWS

by Daryl Hammett
General Manager, Global Demand, Artificial Intelligence/Machine Learning & Operations, Amazon Web Services (AWS)

As a Black executive in tech, I personally understand the power and necessity of inclusion. By the time I came to AWS almost three years ago, I co-owned a tech startup and had sold that company to another larger tech corporation. During my tenure there, it was common for me to be the only Black executive in meetings. Being the ‘only’ can make it hard to feel completely comfortable to speak up, especially when you disagree with a common sentiment in the room, and I often found myself often doing the “corporate nod.” After one particular meeting, my manager pulled me aside to tell me that I was hired to bring my honest perspective, not to just agree with status quo. From then on, I felt empowered to be my authentic self, and I knew I wanted to help other Black executives who may also experience the struggle of being the ‘only’ in a meeting. This led to me starting the Empowering Network of Amazon Black Executives, or ENABLE, after I came to AWS.

ENABLE is about connecting Black executives at AWS and Amazon to learn from and empower one another. We meet several times throughout the year with the goal of driving retention, recruitment, and promotion of Black talent by improving the Black employee experience.  

Research shows that companies with mature diversity, equity, and inclusion programs are more likely to beat their competitors to market, innovate better, see an increase in market share, and exceed their fiscal year revenue goal by more than 10%. These programs also lead to greater engagement among underrepresented employees, increasing motivation/inspiration, feelings of respect, and belonging, and belief in equitable treatment. In fact, the same research shows that underrepresented individuals whose organizations are leaders in DEI program maturity are twice as likely to say they feel a sense of inclusion at their organization than those whose organizations’ DEI programs are nascent.

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Research shows that companies with mature diversity, equity, and inclusion programs are more likely to beat their competitors to market, innovate better, see an increase in market share, and exceed their fiscal year revenue goal by more than 10%."

Learn from your employees who face challenges that are different from yours

The inspiration for founding in ENABLE started when I was in college. I attended Alcorn State University, a historically black college or university (HBCU). Though I’d had grown up in a very inclusive and diverse community, going to an HBCU was an opportunity for me to grow, because it taught me not to be naïve to the suffering of people who look like me, but did not have opportunities I had to prior to college. By the time I had graduated high school, I’d traveled around the world in an all-boys’ chorus. Some people struggled to pay for college, while my mother and father wrote checks for me every year. Sometimes I think we have blinders on when have not experienced the difficulties that others may have experienced. But through empathy—having the ability to understand the needs of others—I was able to identify the needs of the people around me. College taught me that when I’m in a position to help pull people up, I need to do it. Research shows that empathetic leadership drives psychological safety which in turn fosters an environment that generates learning and new ideas, leading to better innovation. Empathy may look like enforcing managers to adopt hybrid work schedules, ensuring parents have great benefits such as maternity and paternity leave, as well as sponsoring affinity groups for underrepresented employees and consulting them on how to make the workplace better, as accommodating these subgroups can lead to improvements that serve all employees.

Empower employees to be themselves

ENABLE aims to help drive retention, recruitment, and promotion of Black talent to better serve our customers while improving the Black employee experience. Any company that wants to increase innovation can’t stop at increasing diversity—you have to prioritize inclusion. There’s a saying that equates DEI to being a guest at a dance: “Diversity is being invited to the party; inclusion is being asked to dance.” Diversity happens when people from underrepresented groups are invited to take space, such as a company committing to hiring more people of color, veterans, people with disabilities, etc., and maybe even promoting them. Inclusion goes one step by ensuring they feel welcomed to participate by sharing ideas and experiences that are inherent to their culture.

But if we’re sticking to the party metaphor, for meaningful inclusion, organizations must empower employees to walk out on the floor and start dancing without having to be asked. That means creating an environment in which employees feel free to bring their own ideas, perspectives, and innovation to the table without having to be prompted.

This employee empowerment translates to one of Amazon’s Leadership Principles: Have Backbone; Disagree and Commit. Amazonians are expected to respectfully challenge decisions when they disagree, even when doing so is uncomfortable and exhausting. It is important for managers and executives to create a team culture where differing opinions are not only heard, but considered. Merriam-Webster defines innovate as “to make changes: do something in a new way.” If innovating requires changing something that is established, you need outside perspectives from what has been considered the normal demographic.  

Two-way communication goes a long way

Another trait of an inclusive leader being present and engaging, especially with those who are looking to you for guidance. Inclusive leaders should constantly ask themselves, “Am I present?” meaning, are you focused on those engaging with you? Do people feel comfortable coming to you? Earn Trust—one of Amazon’s Leadership Principles—states, “Leaders listen attentively, speak candidly, and treat others respectfully.” For executive leaders, having a regular cadence of communication with employees and providing mechanisms for them to share their honest sentiment towards their work and the organization, then working to address those concerns, can supercharge a sense of belonging. Through the ENABLE Leadership Retreats, we all get to share the successes and plights of our workforce from our different lines of business and offer wisdom and advice in a space without judgment and fear of retribution and full of support and authenticity.

Single-Threaded Leaders

Showing your employees empathy, empowering them to bring their unique perspectives into the work, and regularly engaging them can enhance the culture of inclusion at your organization. Not only will this help employees feel satisfied—thus increase retention—it can inspire them to innovate better, which can lead to accelerating the time to market, boosting competitive positioning, and expanding your organization’s market share. And most importantly, it’s just good business.

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Inclusive leaders should constantly ask themselves, 'Am I present?' meaning, are you focused on those engaging with you?"

Key takeaways

High-quality, high-velocity decisions

Be open to learn from your employees’ diversity. Showing empathy to the challenges from those who have different life experiences from your own can increase employee satisfaction and reduce attrition among those from underrepresented groups.

Small teams who own what they create

Empower underrepresented employees to amplify their own voices. Creating an environment that not only invites underrepresented employees, but welcomes their ideas and perspectives, is crucial to getting the very best out of your employees and into the way your organization innovates. It also increases retention.

Focused on customers

Engage with your workforce. Frequent two-way communication between executive leadership and workforce can give your employees a sense of belonging and help them feel empowered to freely express themselves, which is important for employee satisfaction.

At AWS, we understand that leading with inclusion is not only is it the right thing to do, but it brings results. As a global organization, we have the responsibility to advance inclusion, diversity, and equity in tech within our workforce and beyond. In this Inclusive Mental Models campaign, hear from program founders at AWS who are raising the bar on the culture of inclusion in tech.

About the author

Daniel Slater, Worldwide Innovation Programs, AWS

Daryl Hammett, General Manager, Global Demand, Artificial Intelligence/Machine Learning & Operations, Amazon Web Services (AWS)

Daryl Hammett is the General Manager of Global Demand, Artificial Intelligence/Machine Learning & Operations at Amazon Web Services (AWS) and supports other leaders as a Certified Business and Executive Coach (CEC). Daryl founded the Empowering Network of Amazon Black Executives (ENABLE) for Black executives in AWS and Amazon. ENABLE members connect over quarterly meetings or at regional meetups to mentor and learn from one another and bond over shared experiences to strengthen their sense of inclusion and belonging.

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