Our Values
From the beginning, we’ve set out to innovate and disrupt the status quo on behalf of our customers. We challenge ourselves to pursue unexpected paths and see things from different perspectives. We strive to build technology that’s inclusive, diverse, and equitable—accessible technology that helps our customers, society, and the planet.
We are determined to be a force for good in the world, whether it’s through our commitment to help 29 million people globally grow their technical skills with free cloud computing training by 2025, programs like our $30 million Impact Accelerator for Underrepresented Founders, or our goal to reach net zero carbon across our operations by 2040.
Our Leadership Principles
The Amazon Leadership Principles (LPs) guide how we do business, how leaders lead, and how we keep the customer at the center of our decisions. Our unique culture, guided by our LPs, helps us relentlessly pursue our mission of being Earth’s most customer-centric company, best employer, and safest place to work.
Culture of inclusion
Our inclusion, diversity, and equity approach is rooted in the premise that inclusion must come first before we can have a fully diverse and equitable AWS and world.
Inclusion is a powerful force when it's built into products and services from the start and enables our customers to serve their customers better.
Democratizing access to technology
Bridging the AI and digital skills gap
We are investing hundreds of millions of dollars to help 29 million people globally grow their technical skills with free cloud computing training by 2025. According to the World Economic Forum, half of all employees globally will need to reskill by 2025 as technology adoption increases. We want to help bridge this gap by giving everyone—regardless of background, education, or social status—the opportunity to build in-demand skills. In addition, we’ve committed to training 2 million people for free on AI by 2025, through a new AWS-led generative AI Udacity scholarship, a new collaboration with the Amazon Future Engineer program, and Code.org to introduce generative AI to young learners, and eight free AWS-developed AI and generative AI courses.
AWS re/Start graduate
AWS re/Start graduate
Supporting startups and small businesses
We launched AWS to rethink IT infrastructure completely, so that anyone – even a kid in a college dorm room – could access the same powerful technology available to the largest and most sophisticated companies in the world. Startups were some of our very first customers, and working with them to solve their problems helped us in our journey to build the cloud. Today, wherever they are in the world and whatever their resources, we have a range of programs and initiatives to support startups and small businesses. These include AWS Activate, which offers startups free tools, resources, and more, to help small companies quickly start using the cloud.
Supporting underrepresented founders
Talent is everywhere. Opportunity is not. We're changing that narrative by helping underrepresented founders accelerate their cloud-based businesses. It’s all part of our efforts to build a more diverse cloud for a more diverse world.
Auditmate is a disruptive elevator and escalator auditing software company, and member of the StartOut programming board. AWS is working with StartOut to offer mentorships, along with business and technical expertise for LGBTQ entrepreneurs starting their own businesses.
Auditmate is a disruptive elevator and escalator auditing software company, and member of the StartOut programming board. AWS is working with StartOut to offer mentorships, along with business and technical expertise for LGBTQ entrepreneurs starting their own businesses.
Women in technology
We’re building a workplace, and an industry, where women of all backgrounds can thrive. Employee communities dedicated to grow representation within Amazon and AWS include Women in Technology, Women in Engineering, Women in AI/ML (artificial intelligence/machine learning), Women in Big Data, and the mentoring and the mentoring and training program AWS She Builds. With total membership in the tens of thousands, these groups provide women with support and encouragement to take ownership of their careers and pursue their ambitions.
Opening up AI and machine learning to more people
Artificial intelligence (AI) is the most transformative technology of our generation and a powerful innovation driver. If we are going to unlock the full potential of AI to tackle some of the world’s biggest challenges, we need to make AI education accessible to anyone with a desire to learn. To make sure no one is left behind, we’re providing a range of hands-on learning, scholarships, and mentorship opportunities for people underserved or underrepresented in tech. Our $10 million global Artificial Intelligence (AI) and Machine Learning (ML) Scholarship program, in collaboration with Intel and Udacity, aims to help underrepresented and underserved high school and college students learn foundational ML concepts to prepare them for careers in AI and ML.
Founder of the nonprofit Girls in Tech. Together with AWS, Udacity, and the National Society of Black Engineers, the global Girls in Tech community has developed a free class on the foundations of machine learning—the AWS Machine Learning Foundations Course—open to anyone 18 and older.
Founder of the nonprofit Girls in Tech. Together with AWS, Udacity, and the National Society of Black Engineers, the global Girls in Tech community has developed a free class on the foundations of machine learning—the AWS Machine Learning Foundations Course—open to anyone 18 and older.
Sustainability
The Climate Pledge
Amazon and Global Optimism co-founded The Climate Pledge in 2019, a commitment to reach the Paris Agreement 10 years early and be net-zero carbon by 2040. As part of the pledge, we’re on a path to power our operations with 100% renewable energy by 2025—five years ahead of our original target of 2030. In many parts of the world we do this in the form of unsubsidized Corporate Power Purchase Agreements (CPPAs), which deliver clean energy to grids at no costs to consumers, because they are funded by companies like us, rather than the public.
Continuous innovation
We focus on improving efficiency in every aspect of our infrastructure, from the highly available infrastructure that powers our servers, to techniques we use to cool our data centers, and the innovative server designs that deliver services to our customers.
Find out how AWS is working to stay on path to reach 100% renewable energy by 2025, and how we’re using energy, water and other resources efficiently across our operations.
Supporting customers to reduce carbon emissions
Around the world, customers are using our technology to address climate change and empower communities to make a positive difference. We enable our customers to build sustainability solutions ranging from carbon tracking to energy conservation to waste reduction, and we offer a range of tools to support them—from best practices for designing and running sustainable workloads in the cloud, to our customer carbon footprint tool, a dashboard that provides an overview of the carbon emissions associated with their usage of AWS products and services.
Sustainability tools for customers
The Amazon Sustainability Data Initiative (ASDI) minimizes the cost and time required to acquire and analyze large sustainability datasets, while the AWS customer carbon footprint tool helps customers track, measure, review, and forecast the carbon emissions generated from their AWS usage.
Learn more about the sustainability tools we offer to customers »
Climate Next: Technologies for Sustainability
This spotlight series from AWS takes you around the world to hear from AWS customers using cloud-based technology and scalable solutions to address climate change and empower communities.
Learn more about how AWS customers are working on solving complex sustainability challenges »
Learn more about AWS
Our Origins
AWS launched with the aim of helping anyone—even a kid in a college dorm room—to access the same powerful technology as the world’s most sophisticated companies.
Our Communities
We're committed to making a positive impact wherever we operate in the world.
Our People
We set out every day to innovate and disrupt the status quo on behalf of our customers and partners. We strive to pursue unexpected paths and see things from different perspectives.
Our Customers and Partners
Thousands of customers and partners around the world use AWS to solve some of the world's biggest challenges.